This book focuses on how enhanced reputation can contribute to commercial asset management. It also looks at how reputation loss can erode the ability of business to retain market share, maximize shareholder value, raise finance, manage debt and remain independent.

Are you sitting on top of issues that could escalate into a major threat to your corporate reputation? This workbook by Eli Sopow is a series of self-administered tests that will reveal where your vulnerabilities are, and how to position your company on the leading edge.

Issues management is an inexact science. However, the view guiding this book is that issues management is an applied social science and is therefore subject to the same peculiarities as all other branches of the social sciences.

Tools described in this succinct manual include the Issue Probability-Impact-Risk Assessment worksheet, the Issue Summary, a 20-step Persuasion Guide, and the RadarScan Issues Management Model, which begins with assessing the Organizational “Soul” as a values filter for action.

This essential guide puts at your fingertips a set of powerful tools to enable you to anticipate and influence external activities that affect your organization’s strategies leading you in applying methodologies such as the Strategic Trend Intelligence System, the Issue Vulnerability Audit, the Issue Analysis Worksheet, and more.